CHARCOAL CONCEPTS IS A PLATFORM FOR SPECIALIST INDIAN FOOD AND BEVERAGE, FOUNDED BY K HOSPITALITY CORP.

The company has a clear vision to conceptualize, incubate, develop and grow leading brands for Indian food and beverage. Indian food comes with a distinct and wide plethora of flavours. Their focus is on inspiring innovation with a growth mindset, keeping diverse Indian flavours and our customers first hospitality at the core of our ethos.

APPROACH

Globalising Indian flavour Indian foods come with a distinct and broad palette of flavours. We push boundaries and expectations to give it that modern twist that makes it globally stand out.

CHALLENGE

To integrate innovation and growth concepts in the food and space industry, keeping diverse Indian flavour as an essence to the brand.

Concept

THE CLASSIC WAY

Cooking authentic Indian food on a charcoal pit is traditional; achieving the correct heat is critical for perfectly cooked food. The logo route is an elegant, muted and in-depth take on this facet of cooking. The subtle degree symbol in bright red stands out against the sleek font face, exuding quality, simplicity and sophistication.

Charcoal Concept is now using it - check out their website here!